Almost every seller I sit down with asks some version of the same question before we put a sign in the yard: “What do...
Real Estate Counsel You Can Trust
Trusted RealEstateConsulting Partner
I help families understand their options — property values, available opportunities, competition, and timing — so every decision feels informed rather than rushed. No pressure, no scripts. Just honest, thoughtful guidance from someone who knows the area well.
The Sherry Potts Difference
Not a Salesperson.
A Consultant.
I don’t think of my work as selling homes. I think of it as helping families make sound real estate decisions — decisions grounded in honest analysis, not pressure.
That means I’ll tell you what the data actually says, even when it’s not what you hoped to hear. I’ll explain not just what I recommend, but why. And I’ll never suggest a price simply to win a listing.
The relationship matters more than the transaction. It always has.
“I take pride in providing authentic counsel grounded in honest analysis.”
Honest Analysis
Grounded in data, not guesswork.Personal Attention
Every family, fully heard.Equal Care
Same quality, every property.Local Knowledge
Deep Local Real Estate Knowledge
Truth Over Pressure
Advice Built on Analysis, Not Ambition
Every recommendation I make is grounded in real market data — current competition, recent sales, and buyer behavior — not what's easiest to say. I'll tell you what the numbers actually show, even when it's not the answer you were hoping for.
No Two Families Alike
Counsel Shaped Around Your Situation
I don't run families through a script. Every property and every situation is different, so every conversation starts with listening — to what you need, what you're worried about, and what "the right decision" actually looks like for you.
No Property Too Small
The Same Standard, Regardless of Price
Whether a home is $280,000 or $2.8 million, the depth of analysis and care doesn't change. Roughly half the families I work with are buying or selling homes under $400,000 — and they get exactly the same counsel as anyone else.
Rooted in the Nature Coast
Experience That Only Comes From Being Local
Flood zones, waterfront quirks, land that doesn't fit a standard comp — this market has details a generic valuation misses. Years of working in Crystal River, Citrus County, and the surrounding Nature Coast mean I catch what an outsider wouldn't.
Market Position & Pricing Analysis
Let's Lookat Where Your Property Fits
Pricing a home isn't just about a number — it's about understanding the full picture. I prepare a **Personal Property Pricing Analysis** for every family I work with, considering your property, recent sales, current competition, buyer activity, and local conditions.
This isn't an automated estimate or generic report. It's thoughtfully prepared around your specific property, so you understand **what your home may be worth, why, and how to approach your next step with confidence.**
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Years of Practice
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Global Trust Earned
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Client Retention
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High-Value Growth
What's New
What Changed for Buyers.
A Signed Agreement Comes Before Touring
As of August 2024, buyers are required to sign a written agreement with their agent before touring a home — in person or virtually. This isn't paperwork for paperwork's sake. It's there so you know exactly who represents you and what that representation includes before you ever walk through a door.
- Required before any home tour, in-person or virtual
- Spells out exactly what services you're getting
- We'll walk through it together before you see a single house
Compensation Is Now Spelled Out in Writing
Buyer agent compensation is no longer advertised through the MLS the way it used to be. Instead, it's negotiated directly and disclosed as a specific dollar amount or percentage in your agreement — never a vague range, never left open-ended.
- Compensation is fully negotiable, not fixed by any board or law
- Must be a clear number or percentage — not a range
- You'll know exactly what's being paid, and by whom
There's More Than One Way This Gets Paid
A common misconception is that buyers now automatically pay their agent out of pocket. That's not necessarily true. Depending on the deal, a seller may still agree to cover it, it may be built into negotiations, or it may be split — all of that is something we'll work through together for your specific situation.
- Sellers can still choose to cover buyer-agent compensation
- It can be negotiated into the offer itself
- Every deal is different — we'll figure out what fits yours
None of This Is Set in Stone
These changes exist specifically to make real estate compensation more open to negotiation, not less. Nothing about your agreement — the services, the timeline, or the amount — is fixed. You're free to ask questions and negotiate any part of it before you sign.
- Services, timeline, and compensation are all negotiable
- You're never locked into terms you don't understand
- Ask questions freely — that's the whole point of the change
Testimonial
Hear what Our Clients Say
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Trusted by over 100+ loyal clients
Sold a home in 2019 in Crystal River, FL.
1/5/2020
Sold a Single Family home in 2019 in Sugarmill woods, Homosassa, FL.
1/4/2020
Bought and sold a Single Family home in 2019 in Beverly hills, FL.
11/2/2019
Bought a Single Family home in 2019 in Ocala, FL.
11/2/2019
Bought a Single Family home in 2017 in Beverly hills, FL.
/29/2018
Sold a home in 2019 in Crystal River, FL.
1/5/2020
Sold a Single Family home in 2019 in Sugarmill woods, Homosassa, FL.
1/4/2020
Bought and sold a Single Family home in 2019 in Beverly hills, FL.
11/2/2019
Bought a Single Family home in 2019 in Ocala, FL.
11/2/2019
Bought a Single Family home in 2017 in Beverly hills, FL.
/29/2018
Sold a Single Family home in 2016 in Sugarmill woods, Homosassa, FL.
1/19/2017
Sold a Single Family home in 2016 in Crystal river, FL.
1/12/2017
Sold a Single Family home in 2015 in Sugarmill woods, Homosassa, FL.
1/6/2016
Bought a Single Family home in 2015 in Crystal river, FL.
10/6/2015
Sold a Single Family home in 2016 in Sugarmill woods, Homosassa, FL.
1/19/2017
Sold a Single Family home in 2016 in Crystal river, FL.
1/12/2017
Sold a Single Family home in 2015 in Sugarmill woods, Homosassa, FL.
1/6/2016
Bought a Single Family home in 2015 in Crystal river, FL.
10/6/2015
Common Questions
Buyer Rules, ExplainedSimply
These changes have left a lot of buyers with questions — and rightly so. Here are honest answers to the ones I hear most often, in plain language, with nothing glossed over.
Have Questions About Something?
If you don't see your question here, that doesn't mean it's not worth asking. Real estate rarely fits neatly into a list — send it over, and I'll give you a straight answer.
Talk To Us
Our Location
4746 West Alamo Drive Beverly Hills, FL 34465
Work Process
A Clear Process, Every Step of the Way.
We start with a conversation, not a pitch. I'll ask about your property, your timeline, and what matters most to you — so everything after this is built around your actual situation.
I prepare a Personal Property Pricing Analysis—looking at your home, current competition, recent sales, and buyer activity—so you have a clear understanding of where your property stands and how to move forward.
We'll walk through what the analysis means and build a strategy together — pricing, timing, and next steps — with the reasoning explained at every point, not just a recommendation handed to you.
With honest counsel behind you, you'll move forward — whether that's listing, offering, or simply waiting — knowing the decision is grounded in real analysis, not pressure.
Let’s Talk About Your Property Get Free Quote
Address
4746 West Alamo Drive
Beverly Hills, FL 34465
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Office Days
Mon to Sat: 09:00am-07:00pm
Sunday : Closed
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